push strategy การใช้

• One strategy to KM involves actively managing knowledge ( push strategy ).
• That is why this kind of approach can be implemented for complex products only by using the push strategy.
• The downside of MRP and Push strategy is that it usually leads to larger stocks in the supply chain.
• Push strategy means that a complex finished product is divided into many smaller assemblies and even assemblies may contain smaller assemblies and so on.
• Push strategy is when MRP is used also to schedule production orders for semi-finished products ( assemblies ) based on the forecasted demand of the finished product.
• This is to be compared with push strategy that tries to push the product through the supply chain by promoting the product to sellers and encouraging them to carry it.
• Thus the media options in a push strategy will be weighted towards trade magazines, exhibitions and trade shows while a pull strategy would make more extensive use of consumer-oriented media.
• On the other side, the workshop ( supplier ) which manufactures the assemblies may very well use a push strategy or a pull-strategy for delivering the needed materials to each of its own machines.
• In a " push strategy ", the marketer advertises intensively with retailers and wholesalers, with the expectation that they will stock the product or brand, and that consumers will purchase it when they see it in stores.